MORE ABOUT ME
Hello, I'm Jana, a strategic branding expert and innovative marketing professional deeply passionate about illuminating brands. I specialize in blending hard data with the enchantment of storytelling, nurturing company growth, fostering customer connections, and creating beloved brands.
My mission? Crafting brand stories that resonate deeply and empower companies through my unique fusion of creative brand strategy and compelling storytelling. Over the years, I've honed my expertise—developing brands at Rohlik Group, spearheading successful initiatives at Coca-Cola, and managing diverse marketing roles that have shaped my approach to storytelling. My journey isn't just about work; it's also about diverse learning experiences that inform my unique perspective on brand storytelling.
STORYTELLING IMPACT
In my career, I've curated standout moments that emphasize the power of impactful strategies. Winning the YouTube Ads Leaderboard with a 60-second spot was more than an accolade—it demonstrated the impact of storytelling on tangible results, notably enhancing Coke's performance that summer.
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Another thrilling moment was collaborating with Ester Ledecká during her unexpected Olympic triumph. Her endorsement of a gold Coke from our limited edition after her win highlighted the potency of timely marketing and storytelling.
At Rohlik Group, I guided design-driven storytelling, aligning private label brands with Rohlik's beloved identity. Standout packaging designs and innovative approaches set these brands apart, authentically connecting with audiences through unconventional storytelling."
ALL ABOUT LEARNING
In my journey of growth, I've embraced unconventional paths. Volunteering to teach science to kids in India was a delightful detour from my marketing world. Venturing into silent meditationat a Buddhist monastery, despite being a novice, opened unexpected realms. Engaging in self-development courses and launching an online store during my travels in the US were transformative experiences, despite the challenges. Traveling has been my muse, pushing me beyond comfort zones in Vancouver, London, and my Asia expedition until COVID-19 intervened. Exploring diverse cultures and meeting incredible people fuel my quest for continual personal evolution.
