PROJECTS
Step into my world of brand strategy projects, where stories unfold and brands come to life. From guiding iconic brands like Coca-Cola to crafting private label tales, each project is a chapter in the journey of creating love brands. Join me on this personal exploration of the art of brand storytelling and strategy.
COCA-COLA BRAND LEAD
I led the Coca-Cola brand in Czech and Slovak markets, crafting localized full IMC campaigns. Despite market challenges like price increases, my strategies safeguarded Coca-Cola's volume, drove brand love, and earned us multiple marketing awards, including a top-rated YouTube ad.
ROHLIK GROUP LABELS
I took charge of the brand development for private labels at Rohlik Group, a rapidly growing online grocery retailer in Europe. As a result of my efforts, these brands swiftly emerged as some of the most sought-after within Rohlik's diverse portfolio.
VEGAN BRAND FUSION
"The Green Garden & Rohlik" project united an online grocery store and a vegan restaurant in an innovative cobranding venture. This collaboration led to the creation of a stellar line of ready-to-eat vegan meals, swiftly securing a prominent position within Rohlik's portfolio. Its successful launch cemented its status as a standout offering in the market.
LOCAL MARKET TRIUMPH
I crafted a strategic plan to to conquer a local market as a global brand while a local competitor held the spotlight. By highlighting Coke's unique benefits in the context of local culture, we drove relevancy of the brand.
